THE MAGIC OF MOQ: WHY IT IS CRUCIAL FOR PACKAGING

Imagine this: you've just had a brilliant idea for a new product and you're ready to conquer the market. But in arranging the packaging, you run into an obstacle: the MOQ. What does this mean, and why is it so important?

What Is MOQ And How Does It Affect the Choices And Costs Of Product Packaging?

MOQ, or Minimum Order Quantity, is the smallest number of products a supplier is willing to produce for a single order. In the world of manufacturing and packaging, this number is not out of the blue. It reflects the cost of production and ensures that both manufacturer and customer get value from the transaction.

Where Does It Come From?

As with the example of die-cutting and printing plates in the packaging industry, there are start-up costs that must be spread over a larger volume to make economic sense. A digital printing technology, for example, can be set up quickly and requires minimal start-up costs, so the MOQ can be low. On the other hand, processes such as Flexo printing or Offset printing, with their costly printing plates, may require a significantly higher MOQ. 

Elevate Your Packaging to a Higher Level!

The next time you are confronted with the term MOQ, know that it is not just a number, but a balance between quality, value and production efficiency. In a world where packaging plays a crucial role in the first impression of your product, why not partner with the best in the business? At Click-Pax, we are specialists in designing shipping packaging that sets the tone for your brand. Wondering how we can make MOQ work in your favor and take your product packaging to the next level? Contact us and discover the possibilities!